readerwear eyewear: baby boomers are a powerful driving force in the optical market, and this vital group of consumers is nothing like your grandparents. today's boomers are cool, fashion-oriented, highly-mobile consumers who don't want a "mature" look. instead, they want products that reflect their more vibrant, active lives. readerwear is the perfect collection to offer these patients because every style reinvents the perception of today's reading glasses.
Readerwear Monterey Pop Eyewear, Readerwear Playin it Cool Eyewear