lespecs eyewear: live. love. lespecs.
utilizing its distinctive red, white and blue logo and drop-dead sexy advertising, le specs commanded a powerful media presence in the eighties, enjoying an unprecedented level of brand recognition in australia, where the brand was founded in 1979.
le specs’ success was testament to its provocative styling and its ability to keep up with current trends, while at the same time maintaining an aesthetic all of its own. the le specs name garnered a cult following not only as the must-have eyewear accessory, but as a true trend-setter in the wider fashion world.
defined by the reinvention of classic shapes, le specs has forged a position in the marketplace as the leading youth-driven, fashion-forward brand. in addition to design, the focus has been on creating a le specs lifestyle through its ad campaigns and alignment with ‘all things summer.
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